Ultravist® Global Marketing

Client situation

Ultravist® from Bayer is one of the most successful X-ray contrast media ever. Bayer approached us with the desire to develop English-language communication materials for worldwide use that would provide radiologists with an even better product experience.

Our solution

We created a “Radiology Journey”, which shows a patient’s path through radiology in detail. This made it possible to identify “touchpoints” between radiologists and Bayer in order to derive approaches for various information brochures.

Client benefits

The new brochures helped to further increase the satisfaction of radiologists with Ultravist® worldwide.