Ultravist® Global Marketing
Ultravist® from Bayer is one of the most successful X-ray contrast media ever. Bayer approached us with the desire to develop English-language communication materials for worldwide use that would provide radiologists with an even better product experience.
We created a “Radiology Journey”, which shows a patient’s path through radiology in detail. This made it possible to identify “touchpoints” between radiologists and Bayer in order to derive approaches for various information brochures.
The new brochures helped to further increase the satisfaction of radiologists with Ultravist® worldwide.