Medical Marketing for Rx Products and Healthcare Professionals
co.medical is a medical marketing agency specializing in prescription pharmaceuticals (Rx) and communication with healthcare professionals (HCPs). We develop scientifically sound campaigns, pharmaceutical sales materials and digital communication formats for prescription medicines.
As a Medical Marketing agency, we combine medical and scientific expertise with Medical Writing, creative concepts and design. The result is HCP campaigns, field force materials and digital communication formats for Rx products.
Scientific Rx Marketing for pharmaceutical companies
Rx Marketing refers to the marketing of prescription medicines and, in Germany, is directed at healthcare professionals. Medical evidence, the product profile and relevant messages need to be presented with scientific precision while remaining clear and accessible.
co.medical analyses the medical and scientific foundations of a product and develops them into compelling arguments and communication concepts. Medical Writers, concept developers and designers work closely together – from the preparation of clinical data to the final communication material.
Medical Marketing for pharmaceutical field forces
Medical Marketing for pharmaceutical field forces translates medical evidence and product information into materials for communication with healthcare professionals. Study data, product characteristics and medical context are structured and prepared for the respective target audience.
Our Services:
- Product brochures and sales folders
- Discussion guides for field forces
- Materials for objection handling
- Presentations and discussion materials
- E-detailing and digital field force materials
Medical content, argumentation and design are tailored to the product, indication and communication setting.
Digital Rx Marketing for healthcare professionals
Digital Rx Marketing translates medical product communication into digital formats for physicians and other healthcare professionals. co.medical combines medical content with concept development, design and digital implementation.
Our Services:
- HCP and product websites
- E-detailing and digital presentations
- Web apps and mobile applications
- Digital field force support
- Interactive medical content
Digital formats are developed to suit the product, medical content, target audience and specific use case.
Rx campaigns for pharmaceutical companies and healthcare professionals
Rx campaigns combine medical evidence with creative communication for healthcare professionals. The starting point is the product, its clinical data and its medical positioning within the respective therapeutic area.
co.medical uses these foundations to develop scientifically sound arguments, key messages and creative concepts. Medical Writing and Medical Graphics work hand in hand throughout the process.
Our Services:
- Medical argumentation and key messages
- Creative campaign concepts
- Visual concepts and design
- Development of communication materials
- Cross-media adaptation and roll-out
Medical expertise in Rx Marketing
Scientific Rx Marketing requires an in-depth understanding of medicine, clinical evidence and product communication. Particularly for complex mechanisms of action, extensive study data or challenging communication situations, medical and scientific analysis provides the foundation for developing effective communication.
co.medical combines Medical Writing and Medical Graphics under one roof. Medical content and visual communication are developed together to ensure that scientific accuracy, argumentation and design are closely aligned.
German Pharmaceutical Advertising Act and compliance in Rx Marketing
Rx Marketing is subject to specific legal and regulatory requirements. The German Pharmaceutical Advertising Act (Heilmittelwerbegesetz, HWG) provides, among other things, the legal framework for advertising prescription medicines and communicating them to healthcare professionals.
For co.medical, working within these requirements is part of our day-to-day Medical Marketing activities. Our teams regularly participate in training on the German Pharmaceutical Advertising Act, healthcare compliance and relevant requirements for pharmaceutical communication.
This knowledge is incorporated into concept development, Medical Writing and design from the outset. Product claims and statements about clinical data are developed on a sound scientific basis, while the specific requirements of HCP communication are considered from the beginning.
In Rx Marketing, co.medical therefore combines medical and scientific expertise, creative communication and experience with the regulatory framework governing pharmaceutical communication.
Frequently asked questions about Medical Marketing and Rx Marketing
What is Medical Marketing?
Medical Marketing refers to the medically and scientifically grounded marketing of products and services in the healthcare sector. At co.medical, the focus is on prescription medicines and communication with healthcare professionals.
What is Rx Marketing?
Rx Marketing refers to the marketing of prescription medicines. Communication is primarily directed at physicians and other healthcare professionals and takes place within the legal and regulatory framework governing pharmaceutical advertising.
What is the difference between Rx Marketing and OTC Marketing?
The main difference between Rx and OTC Marketing lies in the permitted target audiences and forms of communication. Prescription medicines are subject to specific restrictions on advertising outside healthcare professional audiences. OTC medicines, by contrast, may also be advertised to consumers subject to the applicable legal requirements.
What does a Medical Marketing agency do?
A Medical Marketing agency develops communication concepts, content and materials for medical products and target audiences. co.medical focuses on scientifically grounded Rx Marketing, combining medical expertise, Medical Writing, concept development and design.
Which services are part of Rx Marketing?
Rx Marketing services include HCP campaigns, product brochures, sales folders, field force materials, e-detailing, HCP websites and digital product communication. The formats used depend on the product, indication, target audience and communication objective.
What role does the German Pharmaceutical Advertising Act play in Rx Marketing?
The German Pharmaceutical Advertising Act (Heilmittelwerbegesetz, HWG) establishes key legal requirements for pharmaceutical advertising in Germany. In Rx Marketing, it is particularly relevant that specific requirements apply to the advertising of prescription medicines and the target audiences that may be addressed. co.medical considers these requirements from the concept stage through to the implementation of HCP communication.