Well focused

Client situation

X-ray contrast media such as Ultravist® from Bayer are established diagnostic agents for which relatively few new data are being published. Bayer was looking for a way to rekindle interest in Ultravist®.

Our solution

We developed a concept to combine product information about Ultravist® with current topics from radiology, took over the text creation as well as the design of the new brochures.

Client benefits

By cleverly combining product information with radiological topics, the interest of radiologists in Ultravist® was significantly increased.