The gentle alternative
Theraclion, a French medical technology company, conducted an analysis of user statistics and found that the company’s website on echotherapy for breast fibroadenomas was not well received by the target group, with high bounce rates and short retention times. Theraclion commissioned us to relaunch the website.
We developed a concept tailored to the mainly young patient group and created the content for the website www.echotherapie.com. In order to reach young patients better, we used a lively yet serious approach, created practical tips and easy-to-understand explanations.
The relaunch of the website was a complete success. In the target group the traffic could be clearly enhanced and the average time on site could be increased. Further proof of the positive response to the website: So far it has been translated into four different languages for the global presence, more will follow.