Patient Brochure Malignant Melanoma
Client situation
In the treatment of malignant melanoma, immuno-oncology has made great therapeutic progress in recent years. MSD faced the challenge of communicating these advances in a patient-friendly way.
Our solution
In cooperation with a renowned dermatologist, we developed the new content for the comprehensive brochure and also took care of the design. The focus was on easy-to-understand texts and consistent patient friendliness in the “look and feel” of the brochure.
Client benefits
With this brochure, patients can obtain comprehensive information about prevention, current therapy options and aftercare for malignant melanoma – all in a language and imagery optimized for the patient. MSD is perceived as the committed and patient-oriented sponsor of the brochure.