Evidence-based marketing

Client situation

Due to dropping revenues, a medium-sized pharmaceutical company decided to realign the product communication of its OTC anti-infective. The new product communication was to be more evidence-based than before.

Our solution

We carried out a systematic literature search and compiled the entire study situation for our customer’s product and all competitors’ products. We then extracted core statements on the product differences from the study data.

Client benefits

Our extensive review of the medical evidence allowed our customer to formulate the benefit promise of his product much more clearly, which led to considerable sales growth.