Complete campaign for complete dentures
For Nobel Biocare, the market leader in dental implants, we redesigned their global patient communication. There was latent dissatisfaction with the “look and feel” of the previous patient media, particularly the lack of recognition.
Creating recognition factors instead of interchangeable and artificially smiling testimonials: This was our solution for Nobel Biocare. We deliberately chose very natural-looking models for the campaign. A puzzle piece as a recurring motif for our slogan "Complete yourself” served as a visual anchor. Based on this concept, we designed brochures, posters, folders and other print products.
The realignment of Nobel Biocare’s patient communication has been very well received by physicians and patients alike and sustainably differentiates the premium manufacturer from its competitors.