Solutions that mesh together
Bayer was faced with the difficult task of communicating its wide range of radiological products – contrast media, medical technology, innovative services – to radiologists in a catchy way.
In order to make it clear that Bayer’s offers are both diverse and perfectly coordinated, we developed the claim “Meshing solutions” and meshing gearwheel motifs as key visuals. As part of the campaign, we developed numerous advertising motifs, brochures, exhibition walls, an animated film and iPad presentations.
With the “Meshing solution” campaign, Bayer has succeeded in ensuring that radiologists perceive the individual components of the product range as an integrated overall solution. In this way, Bayer distinguishes itself better from other providers who have a less well coordinated offer.