Good cards against hypertension
When launching CAMLOSTAR® – a new fixed combination for the treatment of hypertension – Klinge Pharma was faced with the challenge of convincing experts that a fixed combination offers advantages over a free combination of individual active ingredients.
We created a claim that communicates the advantages of the fixed combination CAMLOSTAR® in an eye-catching way and also created a corresponding key visual. From various print media to a digital presentation tool for the sales force, we developed an integrated communication solution for a successful product launch.
The launch of CAMLOSTAR® was a great success for Klinge Pharma.